Luxury alone means something different to each person and this is even more true today. As more people begin to seek the material aspect of luxury travel through an increased in booking private charters, reserving premier suites and dining at 5 star restaurants, it becomes even more critical for high end service providers and brands to evolve to create a new kind of luxury by offering a more creative, personalized and exclusive experience that will be the sole differentiating factor of the new luxury.
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