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The Likeability Trap: How To Balance Authentic Leadership With Success

Businesswoman Making Presentation At Conference

“The likeability trap: the pursuit of likeability at the expense of authenticity—is arguably the biggest and the most all-encompassing pitfall for women who aspire to lead”. The latest book by Alicia Mendez helps readers understand the systemic problems affecting women (even before the pandemic!); this includes the lack of representation of women at the top, the gender pay gap, and the go-home-and-do-all-the-housework-too gap.  To be a leader we must be authentic; but others (read: often men) either see our authentic selves as not-leaderly, or as leaderly but unlikeable. No wonder we are all so tired.

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