Most, if not all, of your online activity can be traced to a personal digital footprint. That digital footprint is comprised of everything you do online; from posting on social media, to buying something on Amazon or another website, to anything you may research when you are surfing the web. All this information is collected by a variety of vendors, which can then be purchased for analytical purposes or to create a public profile on any specific online user.
Even more concerning is where the information these websites have collected may end up. Third Party Vendors, which Novus classifies as Public Information Aggregating sites, acquire information from all portions of the internet and make that information readily available for any online user that may be looking to find you.
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